Obey Your Instincts
A fitness brand of clothing that reminds you to obey your instincts. The basis of Primal comes from a place of survival. The mindset is stay fit, and stay ready, for anything. Trust your instincts. Many people who hold this mentality close can now wear it across top-performing, training gear as well as relaxed cotton t-shirts and fitted hats. I enjoyed not only creating the logo and photo selection for this mini brand, but also copy development and suggested application.

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