In collaboration with the University of Washington, the goal of this funded study was to create a successful campaign that would promote the use of the "PreP Pill" among the LatinX community, a group currently experiencing a high infection rate of HIV and other sexually transmitted diseases in the Washington state area.
With four rounds of focus groups, that included men of Latin descent between the ages of 18-35, eight visual messaging styles were suggested (to include copy) and surveyed by the groups. The presentations provided valuable feedback that informed each progressed iteration.
For example, one focus group revealed the importance of language barriers - those who did or did not speak English. Another round revealed the existence of the stigma related to use of this type of contraceptive.
See captions on each concept for more information.
Options explored ranged between illustrations to actual photography. Influential factors that informed revision work ranged from use of popular slang in the Spanish speaking community, specific color selection or preference, and lifestyle, tone, and situational aspects.