NAJELA
2K26
./ portfolio
Creative Director · Brand + Experience
SHAMAH
I’ve been professionally obsessed with brands for over 15 years. My family still doesn't know exactly what I do. But, hey, there are worse things to make a career out of.
My background spans brand strategy, creative direction, marketing and design across hospitality, nonprofit, AEC and SaaS. I’ve built brands for screens, print and physical space, always designed around the people who live them.
Based in PNW
(PST)
A few companies that I've worked with: start-ups, big brands, good causes.
SELECTED PROJECTS
what i enjoy doing
Shaping experiences for the screen, print, and physical space.
Expertise
BRAND STRATEGY
CAMPAIGN DEVELOPMENT
IDENTITY AND SYSTEMS
SPATIAL BRANDING
Have a project?
Possibly sushi.
Let's grab coffee.
Have a project?
Available for new endeavors
December 2026
NAJELA
2K26
./ portfolio
Creative Director · Brand + Experience
SHAMAH
I’ve been professionally obsessed with brands for over 15 years. My family still doesn't know exactly what I do. But, hey, there are worse things to make a career out of.
I connect brand thinking with creative execution - helping teams find the idea, build the system around it, and carry it into the places people actually experience it.
My background spans brand strategy, creative direction, marketing and design across hospitality, nonprofit, AEC and SaaS. I've developed experiences for screens, in print, and in everyday life. I fully understand experience design for actual everyday life - more than ever before.
Currently, I bring that thinking into the built environment as part of BCRA’s experiential design team, translating brands into environmental graphics, wayfinding and place.
Based in PNW
(PST)
A few companies that I've worked with: start-ups, big brands, good causes.
SELECTED PROJECTS
what i enjoy doing
Shaping experiences for the screen, print, and physical space.
Expertise
BRAND STRATEGY
CAMPAIGN DEVELOPMENT
IDENTITY AND SYSTEMS
SPATIAL BRANDING
Available for new endeavors
December 2026
NAJELA
2K26
./ portfolio
Creative Director · Brand + Experience
SHAMAH
I’ve been professionally obsessed with brands for over 15 years. My family still doesn't know exactly what I do. But, hey, there are worse things to make a career out of.
I connect brand thinking with creative execution - helping teams find the idea, build the system around it, and carry it into the places people actually experience it.
My background spans brand strategy, creative direction, marketing and design across hospitality, nonprofit, AEC and SaaS. I’ve built brands for screens, print and physical space, always designed around the people who live them.
Currently, I bring that thinking into the built environment as part of BCRA’s experiential design team, translating brands into environmental graphics, wayfinding and place.
Based in PNW
(PST)
A few companies that I've worked with: start-ups, big brands, good causes.
SELECTED PROJECTS
what I enjoy
Shaping experiences for the screen, print, and physical space.
Expertise
BRAND STRATEGY
CAMPAIGN DEVELOPMENT
IDENTITY AND SYSTEMS
SPATIAL BRANDING