NAJELA
2K26
./ portfolio
BRAND BUILDING
SHAMAH
CREATIVE STRATEGIST
I’ve been professionally obsessed with brands for over 17 years. My family still doesn't know exactly what I do. But, hey, there are worse things to make a career out of.
My background spans brand strategy, creative direction, marketing and design across hospitality, nonprofit, AEC and SaaS. Different industries, similar challenge: finding the spark that makes people care.
Based in PNW
(PST)
A few companies that I've worked with: start-ups, big brands, good causes.
SELECTED PROJECTS
Good Pie Las Vegas
Restaurant Branding
Home of the Grandma Pizza
Craft Data
Brand Enhancement
Promoting the #1 Supplier Intelligence Platform
Coffee Bean and Tea Leaf
Brand Stewardship
Large brand promotional roll outs
Reclaim WA
Identity and Brand
Redefine. Reposition. Revitalize.
Daily Kitchen
Restaurant Branding
Fresh food made daily
the point
Authenticy matters.
Always tell your own story.
Expertise
BRAND STRATEGY
CAMPAIGN DEVELOPMENT
IDENTITY AND SYSTEMS
SPATIAL BRANDING
Have a project?
Possibly sushi.
Let's grab coffee.
Have a project?
Available for new endeavors
January 2027
NAJELA
2K26
./ portfolio
BRAND BUILDING
SHAMAH
CREATIVE STRATEGIST
I’ve been professionally obsessed with brands for over 17 years. My family still doesn't know exactly what I do. But, hey, there are worse things to make a career out of.
I connect brand thinking with creative execution — helping teams find the idea, build the system around it, and carry it into the places people actually experience it.
My background spans brand strategy, creative direction, marketing and design across hospitality, nonprofit, AEC and SaaS. Different industries, similar challenge: finding the spark that makes people care.
Currently, I bring that thinking into the built environment as part of BCRA’s experiential design team, translating brands into environmental graphics, wayfinding and place.
Based in PNW
(PST)
A few companies that I've worked with: start-ups, big brands, good causes.
SELECTED PROJECTS
Good Pie Las Vegas
Restaurant Branding
Home of the Grandma Pizza
Craft Data
Brand Enhancement
Promoting the #1 Supplier Intelligence Platform
Coffee Bean and Tea Leaf
Brand Stewardship
Large brand promotional roll outs
Reclaim WA
Identity and Brand
Redefine. Reposition. Revitalize.
Daily Kitchen
Restaurant Branding
Fresh food made daily
the point
Authenticy matters.
Always tell your own story.
Expertise
BRAND STRATEGY
CAMPAIGN DEVELOPMENT
IDENTITY AND SYSTEMS
SPATIAL BRANDING
Available for new endeavors
January 2027
NAJELA
2K26
./ portfolio
BRAND BUILDING
SHAMAH
CREATIVE STRATEGIST
I’ve been professionally obsessed with brands for over 17 years. My family still doesn't know exactly what I do. But, hey, there are worse things to make a career out of.
I connect brand thinking with creative execution — helping teams find the idea, build the system around it, and carry it into the places people actually experience it.
My background spans brand strategy, creative direction, marketing and design across hospitality, nonprofit, AEC and SaaS. Different industries, similar challenge: finding the spark that makes people care.
Currently, I bring that thinking into the built environment as part of BCRA’s experiential design team, translating brands into environmental graphics, wayfinding and place.
Based in PNW
(PST)
A few companies that I've worked with: start-ups, big brands, good causes.
SELECTED PROJECTS
Good Pie Las Vegas
Restaurant Branding
Home of the Grandma Pizza
Craft Data
Brand Enhancement
Promoting the #1 Supplier Intelligence Platform
Coffee Bean and Tea Leaf
Brand Stewardship
Large brand promotional roll outs
Reclaim WA
Identity and Brand
Redefine. Reposition. Revitalize.
Daily Kitchen
Restaurant Branding
Fresh food made daily
the point
Authenticy matters.
Always tell your own story.
Expertise
BRAND STRATEGY
CAMPAIGN DEVELOPMENT
IDENTITY AND SYSTEMS
SPATIAL BRANDING