Obey Your Instincts
Primal, a fitness clothing line required mood boards that echo the mantra: Obey your instincts. The basis of Primal comes from a place of survival. The mindset is stay fit and stay ready, for anything. Do more than trust your instincts.
Many people who hold this mentality close can now wear it across top-performing, training gear as well as relaxed cotton t-shirts and fitted hats. I enjoyed not only creating the logo and photo selection for this mini brand, but also copy development and suggested application.
