Client: YWCA of Seattle | King | Snohomish County
After 125 years of being established as a strong and stable non-profit for women and girls, YWCA designed a campaign to express this fact. Local women leaders were contacted and integrated into a campaign that brought awareness to YWCA of Seattle and their contribution to Washington state communities. This branding concept complimented YWCA's 125 year old established looked - winner, winner! Swag, signage and re-occuring graphic themes were used for future campaigns.
Deliverables
Conceptual Direction
Non-profit Social Media Campaign
Digital and Print Package
Promotional Items
Event Signage
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/3a190f28-1e26-42ae-9c02-964fd119b7fb_rw_3840.jpg?h=d43bace20bf9987819fad715e8dfa60b)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/341e5ac6-f4be-48d6-ae1b-c7ff39e35bcf_rw_3840.jpg?h=abd6f02416cd89be6bc3b9967afebcf2)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/77f9e4b2-9620-40fc-8d07-04a9c2be9a18_rw_3840.jpg?h=14c29a6cf3fcd8b063ad5b249d38f8be)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/85bf4a4f-edd7-4978-9348-e254569c3dc2_rw_3840.jpg?h=92b32477c151ac863267efa05d82c795)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/864ebf23-3fed-464f-a14d-57b1b5499d87_rw_600.jpg?h=6ebc10ac90246d5c84ebe1051451c3f9)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/0bb26b2f-0114-4267-a072-56eefed2fb79_rw_1920.jpg?h=d05a66f40aa7e4c49f3f2a796b54ee3b)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/0c23ba2b-3b3b-4ab5-91b0-28b8bf95007b_rw_1200.png?h=853b900e0d83a9163a5ef3c76c039c15)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/7d20efb0-b95b-453a-9ccd-40d13e69cb03_rw_3840.jpg?h=f07b78a2b58dffd95c3d331d348b6f76)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/5f87b6c5-6aae-403b-ac93-02958fd0fe1b_rw_1920.png?h=1051c0a613f3c7faf0b086842405a33c)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/9467c9cb-3bbd-4542-8443-a92604495eb1_rw_1920.jpg?h=72c87098194c4c9d24600d214660fdce)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/ed7f8895-13ea-4f4a-93aa-aff5d2ff9e6f_rw_1920.png?h=75f46ee2f6110abe09669e8b66cefeb4)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/223ae6f8-4d00-469f-a356-84921c879ead_rw_1920.png?h=5f03df015f808b1baa188c2995b747b7)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/41e2a95e-fd58-4e8c-8c0c-c0a2510b69d3_rw_1200.jpg?h=e39e2aac44a6e05183757b4eaa448bba)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/688ed27a-f822-4f5c-8ad8-3fe9a148fc34_rw_1200.jpg?h=6e683cf43356340be5ebd54a95cea4de)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/e4c67880-95c2-49df-8722-bb2b35e65623_rw_1920.jpg?h=e1d06368b29ff4db3034c24f3280a0be)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/c5689de7-0186-4991-8db0-d2fbef83974f_rw_1200.jpg?h=bbb2c73956264d196b17324a684d0e7e)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/50b43183-8aec-4477-b6f5-b3161c9049ae_rw_1200.jpg?h=c2851eac038aeb5cc24a1be71aa9d8eb)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/8aa7f725-4e54-4e53-acdd-796f4443bcaa_rw_1920.png?h=de86a74ec06b00dbe8fe963d6ee84d99)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/ebb1a1f6-a0be-451e-9e66-980be0649e3f_rw_1200.png?h=f12002ed7aecc27b131c7f2210a7412c)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/ef8d07c9-6817-4401-8cf3-607ae767c3e8_rw_1920.png?h=0cd4244da6d9bb71d9540ade1f656738)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/72fc65b6-5784-4b84-ba98-247f26d76b3f_rw_600.png?h=6b5f056ecdd0b8da0afbdefd1db0b3cb)
![](https://cdn.myportfolio.com/28aa7252-8fda-4d68-a87b-0c40289101d6/53308edf-b1e4-44c5-82f5-88bc399ba6cb_rw_600.png?h=fd7dc56c6304c23e34a2498fad533c0e)
Setting the tone for future campaigns, signage and marketing material followed. The goal was attained to keep the YWCA Brand alive while creating aesthetically powerful visual pieces. All around - this was great to be lead art director and manager on these fundraiser and media events.