YWCA of Seattle | King | Snohomish County
After 125 years of being established as a strong and stable non-profit for women and girls, YWCA designed a campaign to express this fact. Local women leaders were contacted and integrated into a campaign that brought awareness to YWCA of Seattle and their contribution to Washington state communities. This branding concept complimented YWCA's 125 year old established looked - winner, winner! Swag, signage and reoccuring graphic themes were used for future campaigns.
Deliverables
Conceptual Direction
Non-profit Social Media Campaign
Digital and Print Package
Promotional Items
Event Signage
YW125 campaign | presentation pages for theme building
Digital advertising for YW125 - adhering to YWCA's established brand with campaign-specific add-ons
YWCA Party in the Park - YW125 theme carried throughout
Success was establishing the tone and overall look for future campaigns, signage and marketing material followed.
The goal was attained to keep the YWCA brand alive while creating aesthetically powerful visual pieces.
