This was the first annual report I developed for YWCA Seattle - to include a directed photoshoot and editing of actual photos, used throughout the full year of campaigns. My focus here was to adhere to the established YWCA Brand while making enhanced adjustments used for this booklet (additional fonts, original icons and infographic work). All of this resulted in a style guide for this annual report that expresses a cohesive package of work, mission-aligned messages in an aesthetically pleasing and branded fashion.
For the next annual report, brand adherence was followed although the main visual language was through illustrations, see YWCA Annual Report 2020
For the next annual report, brand adherence was followed although the main visual language was through illustrations, see YWCA Annual Report 2020
Successfully respecting a brand like YWCA and responding to new additions to our mission and efforts, this 125 year old
organization got a mini-facelift with the YW125 Campaign
