About
Craft delivers a SaaS product that provided up-to-date supply chain data to Lockheed Martin, T-Mobile, and the U.S. Department of Defense.
The need for a consistent and effective presence on and off line was crucial to existing clientele and potential new accounts. I distilled complex sales information and software benefits into consumable and clear marketing material that was utilized in multi-channel campaigns.
Redesign of the website, new Figma illustrations and google display ads were a few of my main responsibilities.
Services
Brand Development and Guide
Web Design & Animated Video Story Board
Marketing Sales and Event Material
Social Assets, One Pagers, Ebooks, Google Ads
Project and Team Management
Google Display Ads
"Notionals" are high levels illustrations made in Figma to present were also used inside of a marketing video, seen below and the hero homepage.
Over 200 notionals created as high fidelity illustrations representing software interface
LinkedIn page and focused display ads
Print Material with the established brand applied include white papers, ebooks, advertising and expo material
Two-page case study available for download after email capture
Discovery Deck created in Google Slides to disperse to Sales Teams
Exhibit Material mockup and design created in Sketchup and Photoshop
